Wednesday 17 December 2014

History of Electronic Music

Bibliography

http://juicy-m.com/about/

https://www.facebook.com/djjuicym/info?tab=page_info

https://soundcloud.com/dj-juicy-m

https://www.youtube.com/watch?feature=player_embedded&v=ZLu5b4Arl7U

Introduction

In this essay I have chosen to focus on Juicy M. She is a DJ & producer born in Kiev, Ukraine; her birth name is Marta Martinez. Another reason why I have chosen her is the skills and techniques she uses when she is behind the decks. The way she does her mixing on the decks shows how experienced and talented she is. The genres of music she specializes in is mostly electronic.

Biography

Juicy M began her DJ career in 2007, where she would DJ at popular night clubs in Ukraine such as Orangerea Supper Club, Patipa and Matrix. In that time she would play Hip Hop & RnB. After a few years she participated in the DMC World Eliminations in Ukraine and World Technical DJ Championship in Dubai and was named 'Best female DJ of the year' in ProDJ Awards in Ukraine, 2010. From 2011-2012 she played at international gigs as a Hip Hop and RnB DJ and in that time she opened acts for many great artists such as Black Eyed Peas, Jay Sean, Afrojack and many more. As of 2014 she is the owner of JUMMP Records and she is well known for mixing without headphones.

Techniques



This video is a good example of techniques Juicy M is using while she is doing her set (s). In this video she is using 4 Pioneer CDJs and a mixer. Another good thing about this video is that she is really getting into the music and this is what a DJ has to do because the DJ is there to entertain the audience. The equipment she is using is digital. At 1:12 I really like the she back spinned one of the tracks she was playing on deck A. What I like about this is as the drop of the next track is about to come in she adds more tension before the beat drops on deck B. At 1:30 I notice she is playing the same record on deck B and what she is doing is she is is using the faders to play different sections of the record that is being played on both turntables and I really like the way she is keeping in time with the beat.

When DJ'ing came into the scene a long time ago, the turntables were analog. This made DJ'ing a bit more difficult to overcome because DJs found it difficult to find their cue points on the record and DJs had to use the BPM leveller until the tempo of the first turntable was synced up with the record playing the second turntable. DJs also used vinyl records in that time because digital software and hardware wasn't around at that time. Another bad thing about vinyl records is that they would get damaged easily due to the DJ scratching the record too much. Finally, the software in today's world didn't exist when DJ'ing came into the music scene and this made DJ'ing even more difficult because the DJ found it hard to keep track of where he/she is at during his/her mix.

DJs would place a tiny but of sticky tape on the vinyl record to remember where the cue point (s) on the record are and it was also important for the DJ to remember the tempo of the records he/she is playing are about to play or otherwise the DJ will make more than a few errors while on the decks.

Discography

Juicy M's remix of 'Watch Out For This' by Major Lazer gained over 7 million views and was supported by DJs such as Calvin Harris, Laidback Luke, Bob Sinclair and others as well. She hasn't released many records like other DJs and producers and she also hasn't released her own E.P or debut album. She is mostly touring around the world more than working in the studio. You can listen to her music and setlists directly from soundcloud or youtube and you can watch her live performances or her small mixing sessions.

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